Case Studies
In an increasingly competitive market place, a strong brand can provide the distinct identity required to increase sales or add value to products. With an increasing number of Select Lincolnshire brand users on board, the Select Lincolnshire team can develop and promote Lincolnshire products more easily to consumers through brand awareness and brand loyalty, not only in Lincolnshire, but also in the regional and national market place.
There are now nearly 50 businesses that have adopted the Select Lincolnshire brand marque and all of these Lincolnshire companies use the brand in different ways to fit with their own business plans. Select Lincolnshire is versatile and can be used in a variety of ways for different members. However, the brand’s core value and message remains the same – showcasing the range and quality of produce from Lincolnshire.
The following case studies of Lincolnshire businesses demonstrate how Select Lincolnshire works for them...
Uncle Henry's first opened in September 2006 and since then Meryl and Stephen Ward have continued to extend their range of products to offer customers even more choice. Uncle Henry's is situ...
Davis (Louth) Ltd, importers and exporters of the finest fresh fruit, vegetables and salads from around the world, has over 100 years of experience in the fresh produce industry. The business has been passed down from generation to generation and since the 1940's the Davis family have been leaders in the production and distribution of fresh produce. Today, the company continues to go from strength to strength building on a solid base of trust and dedication to the fresh produce industry.
As the number one egg marketing company in the UK, Noble Foods Ltd has the pursuit of quality and customer service at the core of their day to day activities. “Our aim is to set the benchmar...
Saxby Aberdeen Angus Beef has been presented with the Tastes of Lincolnshire Grower and Retailer Award for the second year in succession, as well as winning Gold in the East Midlands Tourism Enjoy England Excellence Awards Taste of England category, going forward to the National Awards to be held in the Spring - testimony to the dedication of the Neave family, who run both the farm and the Farm Shop. The Neave family have farmed at Saxby near Market Rasen in Lincolnshire since 1886. "Ou
Founded in 1954, John Vergette Limited is a well established agricultural merchant business based just five miles from Immingham at the Humber Estuary, one of the major export terminals in the countr...
Fen Peas Ltd was formed in 1968 by five growers harvesting a few hundred acres; the company has now increased its grower base to 50 members and harvests 4,000 acres of peas each year. Located in ...
Mount Pleasant Windmill signed up to Select Lincolnshire at the Showcase event in December 2006. Over 70 delegates attended the Select Lincolnshire Showcase and the feedback from everyone was tremendous, with many positive comments. As a new brand user, Mount Pleasant Windmill will be incorporating the Select Lincolnshire logo into the packaging of all flour and bread, along with the possibility of using it on their vehicle livery and within in the shop. The husband and wife te
Jack Buck (Farms) Limited, Jack Buck Growers and Jack Buck Foods form an innovative organisation that provides a portfolio of products and services that are unique in the industry today. They are committed to doing the difficult things well and take pride in their extensive quality assurance and food safety programmes. The trio of Jack Buck companies ensure nothing but the finest quality vegetables reach the customer. In 1983 Jack Buck Growers was started to add value to Jack Buck Fa
A new Regional Food Hub - Best of Lincolnshire - is a new initiative, which delivers locally sourced grocery products to ASDA stores Lincoln, Grimsby & Scunthorpe. The project is run in partnership with Ideal Lincs and started in August this year. Ideal Lincs is owned by Lincolnshire farmer, Paul Davey, who brings local products direct from local suppliers and farmers to the supermarket. There are currently 80 lines from 10 Lincolnshire producers being sold in ASDA's Best of Lincolns
Select Lincolnshire was unveiled for the first time in ASDA stores earlier this year thanks to the family owned potato merchant, E Park & Sons. Established in 1924, E Park & Sons has a dedicated grower base in Yorkshire and Lincolnshire, supplying 80% of their UK sourced volume. The merchants supply a total of 41 ASDA stores through the Wakefield depot. The trial period in ASDA consisted of Lincolnshire new potatoes being sold in five ASDA superstores in the region.